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Their disruptive visual identity appeals to younger audiences and differentiates them from traditional dairy products. The inclusion of lawsuits in their journey to fame further highlights Oatly’s commitment to their cause. Many types of commercial oat milk are also a good source of vitamin B12. Some studies have linked this vitamin to healthy bones and a lower risk of osteoporosis, a condition characterized by porous bones, particularly in postmenopausal women (13). Since it’s based on oats and water, it’s vegan and free of nuts, soy, and lactose. Oat milk isn’t as nutritious as whole oats, and commercial oat milk is often enriched with nutrients like calcium, potassium, iron, B vitamins, and vitamins A and D.
If you’re like most people, then you probably only heard about Oatly in the past few years. That’s because even though it came onto the scene all the way back in the ’90s, that was in Malmo, Sweden. Since Sweden’s rate of milk consumption is so high, there was an incentive to create dairy-free products for both lactose-intolerant people and for sustainability reasons. Researchers wanted to find a way to create milk from oats, and Oatly was born. Eliason adds some spooky-sounding language (“The evidence for the harms of canola oil is still in its early days, but continues to grow”). But the mainstream consensus is that, while processed oils are not ideal, canola oil is basically fine.
To enhance the flavor, try adding either java developer hiring trends a pinch of salt, a little vanilla or cinnamon extract, a few dates, maple syrup, or honey before blending. This story has been updated to include China Resources and Verlinvest’s investment. State-owned China Resources took a majority stake in Oatly in 2016 through a joint venture with the Belgium-based private equity firm Verlinvest. In July, Oatly secured the celeb-studded equity investment led by Blackstone.
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From soy milk to almond milk, the plant-based milks you’ll find in the grocery store are lactose-free. Oatly’s rise to prominence is a testament to its dedication to sustainability, taste, and meeting the evolving needs of consumers. Making our drinks creates less greenhouse gas emissions than comparable cow’s milk. In fact, studies on our drinks show the impact is between 44% and 80% lower per litre. That means every litre of cow’s milk swapped for Oatly reduces the climate impact on people and planet — and that’s something we’re really proud of. Oat milk is readily available in most major grocery stores; however, it’s also quick and easy to make at home.
Oatly Unsweetened Oatmilk taste test
As part of this process, the enzymes break the starches in our oats down into smaller components, including simple sugar like maltose. It’s comparable to how the human body uses enzymes to break starches down into sugars during digestion. Just in time for the new year, both of Oatly’s newest oat milk styles hit grocery store shelves in January 2024. The roll-out will be nationwide, allowing for a diverse range of customers to sample the new Oatmilks and compare the taste to Oatly Original as well as to the other oat milk brands on the market. Oat milk mimics the texture of dairy milk better than most of the dairy-free milk alternatives available.
Best Extra-Creamy Original Oat Milk
The brand celebrates individuals who embody its ethos of sustainability and creativity through initiatives like Je Ne Sais Quoi of the Month and Hey Barista! These campaigns highlight the 3 moving average crossover strategy stories of scientists, artists, entrepreneurs, and activists who are making a positive impact in their communities. By showcasing these individuals, Oatly creates a sense of belonging and inspires others to join the movement. Oatly’s commitment to sustainability advocacy has also been called into question.
The vegans, the lactose-intolerant, the food Instagrammers all demand something different — and they can have it. By 2029, eliminate production waste to landfill – reducing waste, repurposing oat fibers residues for food or feed, and composting or converting the rest to energy. Approximately 72% of Greater China’s revenue was from the foodservice channel for the third quarter of 2024, compared to 68% at the same time last year, the company noted.
The creamy white shade of the refrigerated oat milk was another highlight, especially when compared to others that python math libraries were gray or dark in color. Finally, the oat flavor was pleasant, making it the perfect choice for your next hot or iced coffee. When oat milk first appeared on grocery shelves, it may have seemed like a fad ingredient—but the alternative milk has quickly proven that it’s here to stay. Research predicts that the oat milk industry will reach a value of $2.6 billion by 2026, and the increasing number of brands selling oat milk reflects that demand.
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- It’s also gluten-free certified, kosher-certified, and non-GMO Project Verified.
- Make sure to choose unsweetened oat milk to minimize your intake of added sugars.
- Please feel free to email our US team at if you’d like any help finding our products.
- Clinical studies have shown that people who are given products containing oats improve their cholesterol levels, body mass index waist circumference.
- However, they follow all guidelines laid out by the US FALCPA and FASTER Act and are committed to careful cleaning and testing protocols to prevent cross-contamination.
In relation to the Sustainability Pillars, we are (wholly or in part) reliant on public sources of information and information provided by our own suppliers and business partners. Therefore, such information is provided on a reasonable efforts basis and is subject to change. The Greater China business saw revenue growth of 13.7%, to $29.1 million (€27.06 million), driven by sales to a new foodservice customer.
One of the reasons health-conscious consumers have shied away from Oatly in the past is the mixture of oils and sugar, so Oatly Super Basic is a big step for the market. Plus, the original blend contains similar fat content to 2% reduced-fat dairy milk. Both Oatly Super Basic and Oatly Unsweetened present a significantly lower-fat alternative without compromising tremendously on flavor.